Saturday, March 17, 2012

Panties to Riches

     For a product that doesn’t leave much to the imagination, Sara Blakely has sure figured out a way to make a buck or two from what we would simply dub as “underwear”; however, that is quite the contrary.  In fact, this little lady has revolutionized the concept of undergarments and has made her product, Spanx, become a staple piece in a woman’s wardrobe.  Spanx has also landed Miss Blakely on Forbes Billionaires list.  Recently, it is estimated that the average net worth of Spanx to be around $1 billion.  Let me also mention that Blakely owns 100% of the private company, has never borrowed any money towards her business, and has paid ZERO, yes ZERO, in advertising.  So how did she do it?  That is a GREAT question.  I am sure if there was an answer to this question, then we would all be billionaires.  She truly is an inspiring woman, who happened to have one really BIG idea.  To read more visit:
“Today Spanx is to slimming undergarments what Kleenex is to tissues: a brand that stands for the category.” 

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